There has been a consistent growth in the export of flowers from the country. The experiment with the setting up of a Marketing Center in Amsterdam during the current season provided some useful inputs in strategizing for the future. Government has also approved setting up of Floriculture Auction Center in Mumbai. In view of this, and also in view of the potential of flowers in the State of Maharashtra, the Agri Export Zone for floriculture in the districts of Pune, Nasik, Kolphapur and Sangli was approved. Apart from the potential for exports, the domestic demand has also grown exponentially. This will provide sustenance to floriculture in general. This Agri Export Zone entails an investment of Rs. 17.89 crores out of which Rs. 7.23 crores will flow from various Central Government Agencies and the remaining will come from the private sector. It is expected that the export of flowers from this Agri Export Zone will be around Rs. 75 Crores in the next five years. Around 300-500 farmers will be directly benefited and it is likely to lead to an employment generation of around 1500 persons.